Modern Web Design Techniques

Most website designers will tell you a similar thing, that your website has to be engaging and interesting to its viewers and contain the right ingredients to improve search engine positions.

Make The Website Popular

The end goal for your website must be that it offers interesting content to keep the visitor coming back and to attract even more. It's all to easy for a bored visitor to click elsewhere and you may have lost that visitor forever.

Good Logo Design

The design of your logo could have a dramatic effect on the websites success. Don't be afraid to ask for feedback on initial designs and consider several alternatives before committing to the final version of your logo.

Dont Write Huge Amounts of Text

A lot of people will skim read your website, particularly your homepage to see if this is the site they are looking for. Condense your text down to present the content in smaller easy to read pieces. Skim readers will soon click elsewhere if presented with masses of text.

Consider Your Text Size

If your target audience is the older generation then you will probably need to increase the font size of your text to make the site easier for them to view. Don't assume that everyone can read text on a screen easily because you can.

Make Your Site Easy To Navigate

Your website must be easy to navigate. A confusing menu or directory structure will just lead to visitor frustration and they will go elsewhere quickly.

Use Good Photography

Pick the best photos for use in your site design. Pictures tell a thousand words and should bge used to reinforce the text content of the page to help the viewer process the information quicker.

Give Something Away

If you are trying to gather email or address information for your marketing, try offering something for free as a trade for their details. By producing something of value and offering it for free you are far more likely to have success.

Research The Competition

Take trhe time to research your competition sites. The successful sites will have presented their information that way for a reason. see if there is anything to be learned from their approach.